On air Next call: Thursday, doors at 19:00

We run the room.

Momentum is a live event studio in East Austin. Launches, conferences, festival stages and brand nights, designed and built and called by the same four people, from the first site visit to the last case on the truck.

Advance a show This season's shows

22 Shows a year
11 Cities on the road
9,400 Largest room
The house seen from the desk at the back of the room, two songs into the set
21:04:12

Who books us

The roster

Brands and festivals that have handed us a room more than once.

Halcyon Bikes

5 shows

Since 2019

Northbeam

4 summits

Since 2018

Foundry Fest

6 seasons

Since 2017

Verity Health

3 forums

Since 2021

Tamarind Coffee

9 stops

Since 2020

Loop & Lever

4 pop-ups

Since 2022

Orionis Games

3 showcases

Since 2022

Cadence Audio

2 launches

Since 2023

Eight of the last twelve shows were for a client who had already booked us once.

Selected shows

Rooms we have filled

Nine shows from the last two seasons, each one advanced, built and called by the four of us.

What we run

Six channels, one desk

Take the whole show or one department. The strip is the same either way.

CH 01

Audio

Systems designed for your room, tuned the morning of the show.

  • System design and tuning
  • Front of house and monitors
  • Wireless plan, coordinated and licensed
  • Record and broadcast feeds

In house

CH 02

Lighting

A plot that reads from the back row and on camera at the same time.

  • Plot, focus and programming
  • Key light and audience wash
  • Follow spots and operators
  • Power, dimming and distro

In house

CH 03

Video

Screens, cameras and playback held to one clock all night.

  • LED walls and projection
  • Camera, switching and ISO record
  • Playback, redundant machines
  • Stream to your channel

In house

CH 04

Staging

Decks, truss and the scenic nobody is supposed to notice.

  • Deck, truss and rigging plans
  • Scenic build in our shop
  • Site, floor and egress plans
  • Engineering and load review

With partners

CH 05

Show control

One caller, one timecode, one run sheet everybody is holding.

  • Run sheet and cue stack
  • Rehearsal and speaker prep
  • Comms plan across departments
  • Timecode and backup plans

In house

CH 06

Crew and logistics

Trucks, labor calls, permits and the coffee at six in the morning.

  • Local crew calls and stewards
  • Transport and load-in scheduling
  • Permits, power and fire watch
  • Catering and green rooms

In house

The rider

What rolls in with us

The short version of the document every venue gets two weeks out.

Technical rider Rev. 12 · updated March 2026

Audio A

Line array, per side
12 boxes
Subs, ground stacked
8
Front of house console
96 channels
Monitor console and wedges
12 mixes
Wireless channels, coordinated
16
Comms, wired and wireless
12 stations

Lighting L

Moving heads, spot and wash
48
Static wash and key
36
Follow spots with operators
2
Control surface and tracking backup
2
Haze and low fog
3 units
Dimming and distribution
400 A

Video V

LED wall, 2.6 mm
40 x 18 ft
Side screens and confidence
4
Cameras, manned and locked off
5
Switcher with ISO record
2 ISO
Playback, redundant
2 machines
Stream encoder
1080p60

Staging and power S

Deck, 4 ft high
40 x 24 ft
Truss, hung or ground supported
6 bays
Barricade
120 ft
Generator with sound shield
200 kW
Distribution and cable ramp
as drawn
Crew, load in to load out
14 to 22

Anything not on this list we cross-hire from three shops we have worked with for a decade, and it arrives labeled, tested and on our truck.

How it runs

Brief in, show out

Five stages, and the same four people through all of them.

Source · your brief Output · the room

01 Week 1

Advance

We read the room before we price it. Site visit, sight lines, power, load-in path and the one thing about a venue nobody mentions until show day.

Reyna + Desmond

02 Weeks 2-4

Design

Plots, floor plans and a budget with every line named. You see the room in elevation before a single truck is booked.

Kit

03 Weeks 4-8

Build

Vendors confirmed, scenic built in our shop, content cut and rehearsed here, so the first time your show runs is not in front of guests.

Whole crew

04 Show day

Call

Load in at seven, focus by three, sound check, doors. One caller on comms, one clock, and a run sheet every vendor has held since Monday.

Marisol + Reyna

05 The week after

Wrap

Struck by morning, reconciled inside ten days, and a debrief with the numbers, the photographs and the two things we would do differently.

Reyna

Levels

Ten seasons, read off the desk

Shows produced

Since 2014, all four of us on every one

214

Doors on time

Across the last three seasons

100%

Largest room

The Meridian Hall, two nights back to back

9,400guests

Crew on payroll

Plus a call list of sixty we actually know by name

4

Booked us again

Clients who came back inside the year

81%

The studio

Four people and a warehouse

Kit setting lighting and sound panels outside before doors Momentum · Case 04 East Austin, TX
Desmond at the console during line check

We started in a storage unit off Springdale with two amp racks and a truck borrowed on weekends. Ten years on the shop is bigger and the trucks are ours, but the rule has not moved: the four people who quote your show are the four people standing in the room on the night.

That keeps us deliberately small. Twenty-two shows a year, never two on the same weekend, and one of us on comms from the first site visit to the last case rolled out.

Reyna Ortiz, executive producer

2014 Working since
East Austin Shop and trucks
Four On every show
22 a year And no more

The crew

Who is in the room

The same four people from the first site visit to the last case out.

All access
Reyna Ortiz

Reyna Ortiz

Executive producer

Comms 1

All access
Desmond Fry

Desmond Fry

Technical director, audio and show control

Comms 2

All access
Kit Halvorsen

Kit Halvorsen

Production design, lighting and video

Comms 3

All access
Marisol Vega

Marisol Vega

Floor and crew lead

Comms 4

What it did

Clients, with their own numbers

We had a room, a date and a product that was not finished. Momentum built the show around what we could actually promise on the night, and the reveal landed like it had been planned for a year.
Talia Brennan Talia Brennan Brand director, Halcyon Bikes
1,900 In the room
412 Preorders that night
0 Minutes late
Four people ran a two-day summit for eleven hundred delegates and I never once had to ask what was happening next. The run sheet went out on the Monday and nothing on it moved.
Owen Delacroix Owen Delacroix Head of events, Northbeam
1,100 Delegates
2 days Two stages
96% Would return
The festival stage was ours for six seasons and they have never handed it back late. Last year they rebuilt the whole rig in a storm window and still opened the gates at four.
Priyanka Raman Priyanka Raman Festival director, Foundry Fest
6 Seasons
9,400 Peak crowd
4:00 Gates, on time

Figures come from our clients' own reporting, quoted with their permission.

Rates

What a show costs

Three ways to work with us, and what actually moves the figure.

One show

A launch, a party or a single conference day, produced end to end.

From$28,000

What moves it

  • A room with no power, dock or house rig
  • More than one stage or a second room
  • Broadcast or a streamed audience
  • Scenic built rather than rented
  • A date in January or midweek

A run of shows

A tour, a roadshow or a series of nights in three or more cities.

From$19,000

What moves it

  • Cities more than a day's drive apart
  • A different room shape in every stop
  • Local crew we have not worked with
  • Repeating one build across every stop
  • Booking the whole run at once

Season retainer

Everything you put in front of an audience for a year, on one agreement.

From$9,500

What moves it

  • More than a show a month
  • Design work between shows
  • Storage of your scenic in our shop
  • A season planned before it starts
  • Two of your own people on the crew

All figures are in US dollars, cover our crew, design and management, and exclude venue hire, catering and talent.

Questions

Asked before every booking

01 How far ahead do you book?

Six to eight weeks for a single show, a season ahead for anything with a build. We keep two weekends a season open for work that arrives late and matters.

02 Do you work outside Austin?

Half our shows are on the road. We have run rooms in eleven cities and we travel with our own department heads, hiring the rest of the crew locally.

03 Can we use our own vendors?

Yes, and we often do. We will advance them, put them on the run sheet and hold them to the same call times as everyone else.

04 Who is on comms during the show?

All four of us. Reyna calls, Desmond takes audio and show control, Kit is on lighting and video, Marisol runs the floor and the crew.

05 What happens if a speaker or an artist drops?

The run sheet carries a hold for it. We rebalance the night, tell you what it costs before we spend it, and the audience does not find out.

06 How do you charge?

A fee for our crew and management, then everything else at cost with the invoices attached. Thirty percent to hold the date, forty at build, the rest inside ten days of load-out.

Book a show

Tell us the room and the night

We take twenty-two shows a year and hold two weekends a season for work that arrives late and matters.

Advance a show Answered inside one working day
Your name
Work email
Kind of show
Date, or the week
Venue, or the city
What has to happen in the room
No deck needed. A date and a room is enough to start.