Cadence Mk II launch night

A speaker company launching a speaker, in a room where the sound had to be the argument.

Launches

Cadence build monitors. Launching them in a converted depot meant the room itself had to be the demonstration, so the whole night was designed around a system we tuned for two days rather than two hours.

Six hundred people, a listening bar down one side, and a twenty-minute program cut to timecode with lighting that never once got in front of the audio.

The first run sold out nine days later.