Activations
Loop & Lever wanted a shop that could appear in an empty storefront on a Thursday and be gone by Sunday night. We designed a kit that flat-packs into a van: lit shelving, a counter, a small PA and a lighting rig that runs off a single domestic circuit.
Four cities, four crews of two, and one drawing everyone worked from.
Eleven thousand four hundred people walked through, and the kit came home in one piece.